Your Privacy

Your privacy is important to Adagio Teas. We provide this notice to better protect your privacy and personal information. Providing this information allows you to make choices about the way your information is collected and used. Access to this notice is provided at the bottom of every page on our website and at every point where personally identifiable information may be requested.


To complete an order, our visitors must share with us contact information (name, e-mail and delivery address) and billing information (credit card number and expiration date). This information is used to create an account to process and fulfill the orders you place with us.

E-mail correspondence

We keep a record of any e-mail correspondence you send us so that we can better serve you.


We keep a record of your purchases so that we can communicate with you about any relevant offers that might interest you. It also means we can contact you about any problems with your order.


We invite visitors to subscribe to our TeaMuse newsletter, and ask for e-mail contact information to assist in its distribution. All customers receive updates of new TeaMuse issues automatically. Should you wish to not receive these, you may easily opt-out. Please see Choice/Opt-Out section for more info.


From time to time our site requests information from users by way of surveys. For example, our 'e-mail us' form has survey information. Participation in these surveys is always voluntary and the visitor therefore has a choice whether or not to disclose this information. Information requested occasionally includes contact information (such as name and shipping address), tea preferences and demographic information (such as post code, age level). Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. This information is used for aggregate analysis, and is not tied to any individual visitor or combined with any other information we may gather.


We invite our customers to email friends an introductory free £5/€5 gift-certificate. This is meant to encourage a visit to our store. To facilitate this, we ask for the name and e-mail address of the recipient. This information is used to electronically mail a unique certificate code, keep track and assure an accurate credit of funds at the time of the purchase. This information is not traded or shared with any third parties.

Special Offers

Our customers will occasionally receive information on products, services, special deals, and a newsletter. Out of respect for the privacy of our customers we present the option to not receive these types of communications. Please see the Choice/Opt-out section below.

On rare occasions it may be necessary to send out a strictly service-related announcement. For instance, if our service is temporarily suspended for maintenance we might send you an email. Generally, users may not opt-out of these communications. However, these communications are not promotional in nature, and are extremely infrequent.


A cookie is a piece of personal account data stored on the customer's hard drive containing info that will enhance the enjoyment of our site. For example, a cookie containing a record of past orders provides such useful features as an opportunity to easily reorder or refill any of our teas, and post reviews of the items previously purchased, as well as receive recommendation of the items we feel you will particularly enjoy. Information on deleting or controlling cookies can be found at www.AboutCookies.org.

You may control whether your computer will accept cookies with the preference setting of your browser. If your browser is set to reject cookies, you may still visit and shop at our site. The only drawback is that some of the experience-enhancing features listed above will not be active.

Log Files

Logs are the information created and stored by the server and include such data as a visitor's IP (internet protocol) address, browser type, ISP (internet service provider), referring/exit pages, platform type, and date/time stamp. This information is used to analyse macro traffic trends, administer the site, and gather broad demographic information for aggregate use. None of the information collected in this matter may be used to ascertain the personal identity of any of our visitors.

Our Commitment to Children's Privacy

Protecting the privacy of the very young is extremely important to us. No part of our website is structured to attract anyone under 13. We never collect or maintain information at our website from those under the age of 13. If we obtain actual knowledge that we have collected information about a child under the age of 13, that information will be immediately deleted from our records.

With whom this information is shared

Adagio Teas is the sole owner of the information collected on this site. We do not sell or rent this information to any third party. The only companies with whom some information is shared are our business partners and agents (including credit reference agencies, credit card clearing agencies, fraud prevention and detection agencies) who process the orders you place with us or provide services to you. In these instances, we provide them with only the information they need to perform their function.

We use Royal Mail or Interlink/DPD to ship orders, and PayPal gateways to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

How you may affect the collection, use and distribution of your information

Correction/Updating Personal Information:

If your personal information changes or if you no longer desire our service, we provide an easy way to correct, update or remove your personal data. This may be accomplished with a visit to account page. We will happily assist you in this task. Simply drop us a note at contact@adagio.com.


We respect your privacy and give you an opportunity to opt-out of receiving our periodic announcements of sales, promotions and newsletter publication. This may be accomplished with a visit to your account page. We will happily assist you in this task. Simply drop us a note at contact@adagio.com.

What security procedures are in place to protect the loss, misuse or alteration of your personal information.

Adagio Teas takes every precaution to protect our customers' and visitors' information. When customers submit sensitive information via our site, your information is protected both on- and off-line.

All sensitive information (such as credit card numbers) submitted on our site is encrypted and is protected with the best encryption software in the industry - SSL. You may visually verify that the site is secure by looking for the closed lock icon at the bottom of FireFox, Chrome or Microsoft browsers.

We are committed to preventing unauthorized access, maintaining data accuracy and ensuring the correct use of information. As such, we have put into place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

If you have any questions about the security at our site, please send an email to contact@adagio.com. We will be happy to answer your questions.

Notification of Changes

If we decide to change our privacy policy, we will promptly post those changes on this page. We want our visitors to be aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. However, if you have deleted or deactivated your account information, you will not be contacted, nor will your information be used in this new manner. We will use information in accordance with the privacy policy under which the information was collected.

How to contact us

If you have any questions or concerns about or privacy policy, please e-mail contact@adagio.com or send a mail to Adagio Teas, 3rd Floor, 207 Regent Street, London W1B 3HH, United Kingdom.

Adagio Teas Operations Europe Ltd. Registered in England No: 10654902. VAT No: GB932208349. Registered office: 3rd Floor, 207 Regent Street, London W1B 3HH, UK
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